CREATING YOUR
OWN CATALOG OR BROCHURE ON A LOW BUDGET
Here is an easy to understand guide on how you can create your own catalog or
brochure ranging from 4 to 16 pages for a minimum expense and effort. Forget about sophisticated commercial art
books on paste up and 200 page books on desktop publishing. This guide was written for those with no experience,
little time, and a modest budget. Creating a brochure or catalog that is unique to your offer will put you ahead of the
crowd.
#501 ....................................................
MAIL ORDER BOOKKEEPING BASICS
Here is a quick and very easy to understand introduction to mail order bookkeeping, even if you have
never done any bookkeeping. Includes all necessary forms and ledgers ready for you to duplicate. You will be ready
to get going the day you receive this practical and comprehensive bookkeeping guide. This new 1991 edition includes
State Sales Tax information -- everything you need to know on what to do about state sales taxes.
#4131 .................................................
THE SMALL BUSINESS LEGAL KIT
Sample forms, both filled-out and blank, provide any entrepreneur with the tools needed to start
up and run a small business. Every form is easily adapted to specific needs, and is fully explained with descriptions and
examples.
#520 .................................................
BUSINESS FORMS
150 professionally designed forms that will bring success to your business. There are ready to use examples
in the book and on the accompanying CD-ROM. The most complete package to date. All the forms were designed with
professionalism and ease of use in mind. Each page is perforated so you can tear it out and make all the copies you need,
and you can easily add your own logo or letterhead. Or you can use the CD-ROM to customize or edit them.
#524 .................................................
HOW YOU CAN WRITE WINNING SALES LETTERS by Galen Stilson
Finally, in one easy-to-read, easy to understand book you can have at your fingertips... THE SECRETS OF
SALES LETTER COPYWRITING! You'll discover how to take everyday words, then twist, turn and manipulate them into gut-wrenching
motivational phrases. You'll learn numerous techniques to improve response, and common mistakes that hurt it. And, you'll learn how to
virtually FORCE the prospect to read your letter, how to effectively use commanding and suggestive copy, attention-getters, bulleted
benefits, testimonials, white space, and more! Bound into your portfolio will be a MASTER SALES LETTER CHECKLIST that you can
immediately use to begin writing effective, order-pulling sales letters. You'll also receive absolutely free a SAMPLE SALES LETTER
PORTFOLIO. Study and learn from techniques the author has used in actual sales letters for real clients. You'll use this ample
portfolio repeatedly to develop and enhance your letter-writing skills.
#1745 .................................................
MAIL ORDER DEALERS' ADVERTISING RATE
MANUAL
The bestselling manual for both classified and display advertisers. Over 100 pages of magazines
and their abbreviated rate cards. An invaluable reference that will help you organize your ad campaign, select the best
advertising buys, and reach the market you're aiming for. This edition has been totally revised to give you the latest
information on thousands of publications.
#905 .................................................
HOW TO MAKE A FORTUNE WITH CLASSIFIED
ADS
The writer, consultant and publisher, Robert Drake, shares his secrets of writing classified ads that
will make you BIG money. Many newcomers to the mail order business start out with direct mail -- often to their great
disappointment. The alternarive is using classified ads. Knowing how to write them and where to place them can make
you rich. Use the time-tested TWO-STEP APPROACH; OR DO YOU SELL DIRECTLY FROM THE AD? Here are the
answers.
#4122 .................................................
STARTING AND
OPERATING YOUR OWN MAILING LIST
BUSINESS
It costs approximately $3 to produce 1,000 labels and the going rate for the rental of 1,000 names
is anywhere from $25 to $65. You can cash in on this huge profit margin! Every new or established mail order business
needs mailing lists on an ongoing basis. And you can be part of serving this vast demand. Here is a business you can
start from scratch in your own time and build into an enterprise of $100,000 plus per year. It's an easy business to start
provided you have the proper tools and information. This book will provide a road map on how to get going in a hurry.
Detailed information on:
- The huge market for mailing lists
- The different types of mailing lists
- How to obtain names
- Starting and operating your business
- How to best market mailing lists for maximum profit
#4121 .................................................
THE COMPLETE MANUAL OF SELLING INFORMATION BY MAIL AND ON THE INTERNET
by Peter Schruender
Everything you need to know to sell information by mail and on the Internet. I would like to share my experiences with
you in my Mail Order Manual. I will show you each step you have to take to start and operate a profitable mail
order business.
- How to get started
- How to find products
- How to market your products
And lots more.
#1003 .................................................
HOW YOU CAN MAKE A FORTUNE SELLING
INFORMATION BY MAIL
by Russ von Hoelscher
Full time or spare time, the money-making potential of mail order information marketing is
tremendous. In this remarkable new book, Russ von Hoelscher, the grand master of mail order and information sales,
shows you how to make a fortune in this most rewarding business. Just a partial list of contents:
- How to fied saleable information products.
- The secrets of getting rich with "paper & ink".
- How to self-publish your own books, manuals, directories, reports, newsletters, tapes, etc.,
even if you have no previous writing or publishing experience.
- How to launch your business with very little investment.
- Why "specialized" information is the key to riches.
- Space advertising -- how to use it to become rich.
- Successful classified advertising techniques.
- How to make big money with direct mail.
- Russ von Hoelscher's master marketing techniques.
- How famous writer/publisher Melvin Powers has sold over 200,000,000 books -- most of them by mail.
- What the legendary Joe Karbo told Russ about creative marketing.
#4014 .................................................
ULTIMATE SALES LETTER STRATEGIES
The right kind of sales letter can propel the response rate of your offer from a mediocre 2% - 3% to
15% - 20% and even higher. Robert Drake has been writing sales letters for over 20 years -- for industry as well as mail
order firms. Here are his simple techniques which can be used by anyone. Know how to create headlines your reader
will be compelled to read and how to create a P.S. that will serve as your second headline.
#4125 .................................................
THE FACTS ABOUT CHAIN LETTERS
A Chain Letter, a pyramid scheme, a multi-level marketing program.
Which is it? And do you know the difference ?
Earn $50,000 in 30 days by mailing a few hundred letters. Have you seen this or an even more
outrageous headline and do you wonder if it is legal? Do you also wonder if it really can be done, or is it simply too good
to be true? The Facts About Chain Letters has your answers. The author of this new book has thoroughly investigated
what is legal, what is just a scheme, and how you can avoid being taken. Find out what the Postmaster considers illegal
and why, and protect yourself against getting involved in an illegal scheme that can cost you a fine and even
imprisonment. Discover how the chain letter mathematics work and how the originators of these plans often make the
big bucks and who ends up losing money. This book is a must read for absolutely anyone who is considering getting
involved with any program that looks like a chain letter. The author also shares his own experiences with chain letters.
#914 .................................................
MAKING MONEY WITH CLASSIFIED ADS
by Melvin Powers
You can start with less than $100 and make lots of money with classified ads! I did, and I'll teach
you how. My personal guarantee to you: I guarantee that if you read Making Money with Classified Ads and you actively
participate in the process it guides you through, your creativity will be sparked, your intuition developed, your business
sense sharpened, and your feelings about yourself and your life transformed. As you begin to read, it will seem as If you
are sitting in my classroom and I'm talking directly to you. You'll be given loads of invaluable, indepth, nitty-gritty
information about how to make it In mail order. Remember, making money with classified ads is easy when you know
how.
#436 .................................................
HOW TO MAKE MONEY WRITING
AND SELLING SIMPLE INFORMATION
A priceless collection of workable techniques that will show you the easy steps to turning your
knowledge and experience into marketable books and reports that you can sell at 10 times your printing cost... or more!
You must read this book!
#317 .................................................
FREE ADVERTISING FOR MAIL ORDER DEALERS
A complete survey that tells you whom to contact, gives examples, and shows you how to get all
the free publicity for your product or business. More than 239 approaches to getting your free publicity. Big, fat 8 x 11
book.
#360 .................................................
CLIP-ART FOR MAIL ORDER DEALERS AND SMALL
BUSINESSES
This latest edition Clip Art Kit is a must for anyone in mail order and direct marketing. Now you
can give your promotional material that extra "pull" to set it apart from the crowd. This readymade material will assist
you in preparing professional looking flyers, brochures, sales letters, etc. Included are hundreds of ready-to-use
headlines, letterings, selective clip art, borders, coupons, envelope teasers. Beautifully and clearly printed in black ink
on white paper (one sided only for easier reproduction). Also included: Easy instructions in how to use clip art effeclively,
suggestions on when to usc colored paper, colored ink and how to get the most out of your printing budget.
#402 .................................................
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